Roads Not Taken offers an exciting glimpse into the alternate selves of the creatives luminaries who continue to pave the way forward, being the fuel for your imagination.  Showcases a collection of perspectives and artworks from around the world that translate our "today" into timeless essays and visual inspiration for you lovers and creative sexy beasts.  With true artists like Joshua Davis, Brendan Dawes, Six N. Five, Boldtron, Joëlle Snaith, Baugasm, Jana Styblova, Pawel Nolbert, Vasava and many others, we will get encouraged to take the road less traveled to watch all the differences that it will make.

Roads Not Taken

Vasjen Katro is a graphic and visual designer from Albania. He has been designing mobile applications, websites and ads for over 10 years. He has developed projects for International clients such as Adobe, Apple, Adidas, Converse, Coca-Cola, Samsung. His work has appeared on publications like Computer Arts Magazine and 99U. 
 
He is a co-founder, visual designer and creative director of Fabric Creative working in both print and web. Baugasm is a personal project. Vasjen started in 2016 where he challenged himself to design a poster every day for a year.

Baugasm

Love has different shapes and colors, and that is what makes it beautiful. If we are not free to love, then let us all be sinners.

The Sinners

Boldtron is a Barcelona-based 3D artist dedicated to 3D/CGI and VR. Having worked as an illustrator and art director around Europe and Asia with over twenty years of industry experience, he returned to Barcelona to launch his own studio, PZZZA. Boldtron's work is based on experimentation, research and the development of new techniques. His approach is organic and manual, and his output is purely digital. Boldtron strives for a constant creative and technological evolution by revisioning and reinventing his work. This method allows him to preserve his identity and bring something new to every creative collaboration.
 
He has developed projects for Adobe, Facebook, Wired, Carolina Herrera, Lacoste, Nike, Reebok, Trident, Volkswagen and Adidas.

Boldtron

Inspo Simulator provides all needed information though a creative journey while we sleep. This is where our ideas come from.
 
Imagery from Boldtron. Sound design from Mygal.

INSPO SIMULATOR I*S3

INSPO SIMULATOR I*S1

INSPO SIMULATOR I*S2

INSPO SIMULATOR I*S4

Brendan Dawes is a UK based artist using generative processes involving data, machine learning and algorithms, to create interactive installations, electronic objects, online experiences, data visualizations, motion graphics and imagery for screen and print. Time and space are often consistent themes within his work. 
 
A Lumen Prize Alumni, his work has featured in many exhibitions across the world including Big Bang Data in thirteen cities, three MoMA shows in New York together with his Cinema Redux work becoming part of the permanent collection of New York's Museum of Modern Art in 2008. His recent Art of Cybersecurity work is featured in Art Futura 2020.

Brendan Dawes

This work originally started out as a single image created from twenty letter "O"s taken from the OFFF logo to celebrate the 20th anniversary of this legendary design event. Then the COVID pandemic hit and OFFF like many other events was cancelled. I'll be honest – the silence afforded by the pandemic appealed to me. There was time to think, to slow down, to take in the things we often take for granted. There was beauty in the stillness and the quiet. Within that silence I began to take the time to look at my artistic practice and go deeper into understanding the work I wanted to make and the feelings and messages I wanted to convey. So when Héctor asked me to create a work for Ouche, I remembered this work that had gone unused two years ago but how it now seemed to take on a new meaning as a totem of how my life has changed over the last two years, especially with people's new found love and appreciation of digital art through the medium of NFTs.

What You Will Discover Is Not What You Were Looking For

Christoph Grünberger is a German designer and typographer who works in a wide range of design fields covering corporate, interactive and spatial design. He always goes all out in his visual communication. He is characterized by precision and radicalism. In addition to graphic production, he is now increasingly working as an author, where he also pushes the boundaries. Christoph gives a good example of what is possible with the means of design.
 
He is the Author of "Analog Algorithm – Source Related Grid-Systems" (Lars Müller Publishers, 2019) and "The Age of Data – Embracing Algortihms in Art & Design" (niggli, 2021).
 
Kero is a published multimedia artist living in Los Angeles and the owner of detund.com. He is a Glitch and Graphic Artist and also the VJ for Butthole Surfers.
 
Moritz Mayerhofer is an academy award shortlisted director and producer of animated short films. His work can be found in a wide range of projects such as animated films, VR and live action/hybrid productions as well as illustration. He recently worked as the Art Director on the Tribeca Film Festival award-winning VR documentary "Kusunda".

Christoph Grünberger / Kero / Moritz Mayerhofer

Every human as a biomass is the same. A wireframe filled with the memories of life.
This genesis drop series consists of the works:
 
Nº 01 TRINITY_Roads not taken by man
The man who suffers of the missed chances.
 
Nº 02 TRINITY_Roads not taken by child
The child the child whose road yet needs to grow.
 
Nº 03 TRINITY_Roads not taken by woman
The woman who grieves about all the other roads she could have taken.
 
This collaboration between Moritz Mayerhofer (animation), Kero/DetroitUnderground™ (sound) and Christoph Grünberger (concept/typography) is released on #OUCHE as a genesis drop of their first collection entitled "Roads Not Taken".

Nº 03 TRINITY_Roads not taken by woman

Nº 02 TRINITY_Roads not taken by child

Nº 01 TRINITY_Roads not taken by man

Joëlle is an artist and designer working in the realm of live visuals and performance where she explores the relationship between sound and form. She’s interested in visually communicating the feelings she has when she listens to music, and exploring the connection between what she hears, feels and sees. Using frequencies and minimal structures, she creates compositions that are largely sculpted by sound.
 
She’s a visual artist for Richie Hawtin and a resident at FOLD, London.

Joëlle

The creative process is often a journey into the unknown, along a serendipitous path of exploration and experimentation. Serendipity is a series of five works that pay homage to those accidental moments and unexpected results that are uncovered along the way.
 
Created in Vuo. Sound design by 500 Mills.
 
1920x1080px · 60fps · 00’50”

Serendipity Nº 5

The creative process is often a journey into the unknown, along a serendipitous path of exploration and experimentation. Serendipity is a series of compositions that pay homage to those accidental moments and unexpected results that are uncovered along the way.
 
Created in Vuo. Sound design by 500 Mills.
 
1920x1080px · 60fps · 00’50”

Serendipity Nº 1

Serendipity Nº 2

Serendipity Nº 3

Serendipity Nº 4

Pawel Nolbert is a color artist and image-maker. He explores color, expression and visual languages, and works with brands, to create strong visual work. In addition to his explorative work and art practice, he collaborated with initiatives and brands that include Google, Apple, Nike, Sony, Adidas, Polaroid, Microsoft, Disney, Logitech, Mercedes-Benz, Johnnie Walker, Time, Wired, Squarespace, Spotify, and many more. He is currently based in Warsaw. 
 
His work has been recognized by various art / design publications, exhibitions, and press, such as Taschen “Illustration Now” book, Saatchi Gallery, Hypebeast, Springer “Digital Da Vinci” book, Etapes, IdN Magazine, Collossal, Beautiful Decay, Juxtapoz, Fubiz, Pantone, Timeout, Computer Arts Magazine, Advanced Photoshop Magazine and Adweek Talent. Nolbert has also held talks such as TEDxPSU 2016, Us by Night Antwerp and Noroo International Color Trend show 2017.

Pawel Nolbert

“Crash” is a personal testament to accidents and failures as a driving force.
 
Looking at the journey marked by mistakes made along the way, choices and their consequences, from recklessness to self-doubt, taking risks or dying in stagnation. The occasional happy accidents, robberies, regrets and starting over, sobering up and learning. Again and again.

Crash

Six N. Five is the studio of Ezequiel Pini’s work, an award-winning Argentinian designer and digital artist based in Barcelona. Since 2014, Ezequiel has specialized in creating digital and real worlds experiences with a clean and modern aesthetic. In addition to having worked with the most recognized brands and creators, their trajectory and artistic works have been pioneers in their field. From the beginning, his main goal was to legitimize CGI as a new medium of artistic expression. Nowadays we could say that this is already happening.
 
Their refined imagination, poetic compositions, edgy minds, and sleek skills make Six N. Five stand out in its uniqueness and purity of results.

Six N. Five

Set of one or more rooms and their objects that live together as a unit.
 
This image represents a family of creations. It would have been difficult to bring all the members together in the physical world, but imagination has allowed us to make it possible.

Family

Jana Stýblová is a multidisciplinary artist working to bind the worlds of analogue and digital. Excited by the ephemeral and subconscious, she limits her direct hand in creation by documenting chemical and paint reactions. The combination of code, acrylic and photography symbolize the many facets that make us who we are: for Jana, a merger of her background in Astrophysics, Design, and Fine Art. These otherworldly landscapes celebrate our complexity and the moments of chance that define our existence. 

Jana Stýblová

Erbium Nightmares is a series of analog + digital compositions where chemicals on canvas meet code to embody the many things that visit us in the night. Created for OFFF Festival by Jana Styblova in 2022 — 2160 × 3840 | JPG | Paint + Chemicals + Code

Featured artists